01
Launch & GTM Strategy
For products, services, campaigns, content slates and new markets.
Positioning and messagingLaunch narrativeAudience, channel and media strategyCampaign architecture
Strategic marketing and brand leadership for companies navigating launch, growth and transformation.
I help businesses launch, reposition and grow by turning complex propositions into clear positioning, strong go-to-market strategy and commercially effective execution.
The offer
Four high-impact ways to work together.
Clear offers for launch, leadership, narrative and UK/Nordic market fluency.
02
Fractional Marketing Leadership
Senior strategic marketing leadership without full-time overhead.
Marketing strategy and planningTeam and agency leadershipMedia planning oversightCross-functional alignment
03
Brand Positioning & Narrative Systems
Sharper story, messaging and content systems that align teams.
Brand positioningMessaging frameworksNarrative developmentContent ecosystems
04
UK / Nordic Market & Cultural Strategy
Bilingual, bicultural marketing leadership across the UK, Sweden and the Nordics.
Market-entry narrativeLocal positioning adaptationUK/Nordic audience and channel framingCultural localisation review
Selected work
Evidence, not promises.
Campaign
Market entry / OOH / PR / Audio
Audible Sweden
Fully localised launch strategy across OOH, digital media and PR.
101% YoY growth
Watch ad
campaign
Nordic ATL / Media planning
SkyShowtime / MobLand
Nordic media and ATL strategy for a high-velocity launch moment.
500%+ above target
Video series
Entertainment / Content system / Video
Candy Crush / Crush & Tell
A scalable content format for product-led entertainment storytelling.
12M+ impressions
Watch Crush & Tell- 210% engagement growth for Creative Equals repositioning
- 25% sales uplift for Pagesmith launch
- 100% e-book sales growth in 6 months for HarperCollins Nordic
- 20%+ growth for Google Play Sweden
Engagement models
Flexible formats for different levels of need.
Sprint
4–8 weeks
Launch, positioning, narrative, market-entry or operating model sprint.
Retainer
Monthly
Fractional leadership, advisory and implementation oversight.
Embedded Lead
3–6 months
Interim senior marketing leadership for launch, growth or transformation.
About
Led by AK Oliver.
AK Oliver a senior brand and go-to-market leader with more than 15 years' experience launching and growing propositions across international markets.
Her strength is taking something new, complex or unclear and turning it into a clear market proposition, an executable strategy and measurable results. She combines positioning and creative leadership with cross-functional delivery and commercial accountability.
AK's experience spans technology, digital platforms, media, B2B and founder-led businesses across the UK, Nordics and EMEA. She brings direct applied AI experience, including building AI-related propositions and introducing AI-enabled editorial workflows to increase content scale, localisation and personalisation.